There are many reasons as to why Japan loves American clothing, one being that they enjoy timely craftsmanship.
Before the 1990s, there were no fast fashion brands. Most garments were made with quality material and fabrics and were meticulously made by skilled laborers. These clothes were built to last against harsh conditions. Other than craftsmanship, Japan’s admiration of western culture has also been a big influence. The cultural exchange between the two heavily falls into place in the fashion scene.
Among the various styles, denim has surged to the forefront in popularity.
The American influence is unmistakably evident in many of the newer brands as well. One notable one that I had the privilege of going to is Hysteric Glamour in Shibuya. This brand follows America’s 90s grunge and punk band aesthetic with elements of 70s and 80s silhouettes. The brand shows a more rebellious side of American history and encapsulates it perfectly.
As I walked into the store, I was immediately greeted with a punk rock song that blared in the store and set the mood. As I browsed the selection, the theme showed immensely. I couldn’t help myself and rushed directly toward the denim wall.
Then, a pair caught my eye, and I couldn’t resist buying them: a dark indigo-washed flared, tight weaved pair of denim jeans. I just had to buy them right there on the spot. That was not the only pair that caught my eye, though. There were plenty of other pairs that were reworked and had great craftsmanship that was incredibly appealing.
Big brands are not the only ones that seem to be inspired by America. Although they may not be as well known, it is important to not undermine the amazing talent that is put into craft of these smaller brands.
On Enoshima Island southwest of Tokyo ,there are several hidden gems that are most definitely worth checking out.
Fukushoku Zakka is a small business owner that operates a tiny shop dealing in quality denim and other garments. I happily got the chance to talk to Fukushoku about his shop and excitingly, I got introduced to his brand named 10Ten/Man10. It was astonishing.
Most of the items in his shop seemed to draw inspiration from vintage American culture. It’s safe to say I couldn’t leave the shop empty-handed, so I picked up a denim tote bag that has proven to be incredibly useful.
The other gem was called Denim Streets. This store was extraordinary. As I walked through every aisle, the store was packed with denim, hence the name. From hats to shirts and even bow ties, I eagerly wanted to buy it all. But with my wallet protesting, I had to settle for something smaller. I ended up walking away with a small jean keychain.
Japan and America have been engaged in cultural exchange for years, and I’m happy to say that in the fashion world, we are still trading ideas and traditions.
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