The flashing billboards, crowded sidewalks and organized chaos of Shibuya Crossing are often what visitors remember most about Tokyo.
While thousands of tourists gather to photograph one of the busiest intersections in the world, I found myself focused on a different experience: getting my nails done by a local artist whose work I had discovered weeks earlier through social media. What started as a simple beauty appointment became an opportunity to experience Japanese customer service, creativity and small business culture firsthand.
Before traveling to Japan, I spent time researching activities that would allow me to experience daily life beyond the typical tourist attractions. Through TikTok, I came across lacy.shibuya.nail, a nail artist based in Shibuya who had built a strong reputation among foreign visitors. Many of the comments on her videos praised her attention to detail, welcoming personality and ability to communicate in English. Several customers mentioned that she made the booking process easy for foreigners, which immediately caught my attention.
After visiting her Instagram page, I found that appointments were handled directly through direct messages. She regularly posted her availability, examples of her work and information about the services she offered. Her menu included everything from simple nail designs to elaborate sets featuring charms, artwork and gel extensions.
After reviewing the options, I chose the “Extensions + Simple Design” service, which cost ¥11,000, or approximately $69.22 USD. Once I messaged her with my preferred appointment time and service selection, she responded with a payment link for the required deposit. I was able to pay using my debit card, making the process surprisingly simple despite being in another country.
On the day of my appointment, I traveled from Shibuya Crossing using GO, a popular Japanese ride-sharing service similar to Uber. The ride cost approximately $12 and took me away from the crowded tourist areas and into a quieter part of the city. As we drove through the streets of Shibuya, I noticed how quickly the atmosphere changed from bustling commercial districts to more local neighborhoods filled with offices, apartments and small businesses.
When I arrived, I discovered that the studio was located inside an office building rather than a traditional storefront. The space was larger than I expected and was equipped with everything needed for professional nail services. Two other nail artists were also working with clients, creating a busy yet relaxed environment. The studio felt professional, clean and organized, qualities I had observed throughout many businesses in Japan.
As soon as I entered, the artist welcomed me and invited me to sit down. I showed her a photo of the design I wanted, and she immediately understood the look I was hoping to achieve. Throughout the appointment, she frequently checked in to make sure I was comfortable and happy with each step of the process. Her attention to detail was impressive. Rather than rushing through the service, she carefully focused on every nail, ensuring the final result matched my inspiration photo as closely as possible.
Watching her work also gave me a greater appreciation for nail art as a form of artistic expression. In Japan, nail art is much more than a beauty service. It has become an important part of fashion culture and personal identity. Many people use nail designs to express their creativity, showcase seasonal trends or complement their personal style. From minimalist designs to highly detailed 3D creations, Japanese nail artists are known worldwide for their precision and innovation.
Nail care in Japan also reflects the country’s broader emphasis on self-care and attention to detail. Similar to practices such as skincare routines, spa visits, and other wellness traditions, maintaining one’s appearance is often viewed as a form of self-respect and personal care. The dedication artists put into their work demonstrates a cultural appreciation for craftsmanship and quality. Even small details matter, and that mindset was evident throughout my appointment.
What made the experience especially interesting was how technology connected me to this small business. I first discovered the artist on TikTok, booked the appointment through Instagram, paid my deposit online and navigated the city using a ride-sharing app. Throughout our study abroad program, we have discussed the growing influence of digital media and how technology shapes communication and business practices. This experience demonstrated those concepts in a real-world setting. Social media allowed a local Tokyo nail artist to reach customers from around the world, including a college student visiting from the United States.
By the end of the appointment, I was extremely happy with the results. The design looked exactly like the inspiration photo I had shown her, and the entire experience exceeded my expectations. More importantly, the appointment provided insight into a side of Tokyo that many tourists may never see. Rather than simply visiting famous landmarks, I had the opportunity to interact with a local entrepreneur, support a small business and experience an aspect of Japanese culture through fashion and self-expression.
Looking back, my visit to lacy.shibuya.nail was about much more than getting my nails done. It highlighted the creativity, professionalism and attention to detail that characterize many Japanese businesses. It also showed how social media and technology can connect people across cultures and create meaningful experiences.
In a city known for blending tradition with innovation, this small nail studio offered a perfect example of how modern Japan continues to combine artistry, entrepreneurship and human connection.
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